Metricool Review
Managing multiple social media platforms can feel overwhelming. Metricool, a popular social media management tool, is here to help. This blog will break down its features, pricing, and if it’s worth your time.
Keep reading—you won’t want to miss this!
Key Takeaways
- Metricool, launched in 2016 by Juan Pablo Tejela and Laura Montells, is used by over 1 million users, including brands like Adidas and McDonald's.
- Key features include a content planner with drag-and-drop scheduling, Instagram Grid View for planning layouts, and Canva integration for quick designs.
- The free plan allows up to 50 posts per month; paid plans start at $22/month and support more posts, competitor tracking, and LinkedIn access.
- Analytics Reports provide real-time insights into performance while SmartLinks combine multiple links into one URL for better bio management on platforms like TikTok or Instagram.
- Some downsides are pricey hashtag tracking ($9.99/day per platform) and limited team access in lower-tier plans.
What is Metricool?
Metricool is a tool for social media management and analytics. It launched in 2016, created by Spanish founders Juan Pablo Tejela and Laura Montells. Over one million professionals use it, including top brands like Adidas, Volvo, McDonald’s, and Warner Music Group.
It helps users manage multiple platforms like Instagram, Facebook, TikTok, and LinkedIn from one dashboard. Features include scheduling tools with drag-and-drop ease and SmartLinks to track bio link clicks.
A unified inbox keeps all comments and messages in one place for faster replies.
Simplify your social media strategy with Metricool—everything you need in one platform.
Key Features of Metricool
Metricool packs tools to make managing social media simple and efficient. Each feature is crafted to streamline your work, boost your strategy, and save time.
Content Planner
The content planner organizes your social media posts with ease. It supports platforms like Facebook, Instagram, TikTok, and YouTube. Use a drag-and-drop system to plan faster. Schedule posts in bulk using CSV files for time-saving convenience.
Color-coded statuses make tracking progress simple—drafts, published, or scheduled.
You can schedule at the best times suggested by the tool itself. This helps boost engagement on each platform. The free plan lets you post up to 50 items monthly; paid plans allow up to 10,000 posts per month.
Instagram Grid View
Visualize your Instagram feed before publishing. Metricool’s Instagram Grid View lets you preview and plan posts for a cohesive look. Easily arrange photos, carousels, reels, or stories to create an appealing profile layout.
Schedule bulk posts with a CSV upload to save time. Adjust your content planner directly from the grid view for smooth management. Test color patterns or themes without posting live changes.
This tool simplifies building attractive social media platforms like Instagram while boosting your social media strategy!
Hashtag Suggestion Tool
Metricool offers a Hashtag Suggestion Tool that boosts post visibility. Premium users can search for related hashtags during post creation, making content more targeted. Free users only see suggested tags without the option to explore further.
To access it, click the “HASHTAG” button while planning posts.
The Hashtag Tracker is an add-on priced at $9.99 per day for each platform, including Instagram and X (Twitter). Monitoring both would cost $599.40 monthly. This tool helps track performance by revealing which tags work best on your social media platforms like Instagram or Twitter accounts.
Canva Integration
Canva integration allows users to create stunning designs without leaving Metricool. You can quickly access Canva's tools and make eye-catching graphics for your social media posts.
This feature saves time by letting you design content directly in the same platform you use for scheduling.
Images from Google Photos or Google Drive can also enhance these designs. Free, high-quality photos from Pexels and Pixabay add more creative options. Post your creations efficiently across multiple social media networks with just a few clicks.
Up next, explore how the Image Editor enhances visuals further!
Image Editor
The image editor in Metricool is packed with tools for quick edits. It works on all plans, including the free one. Users can crop photos or adjust brightness easily. Filters and stickers help make images pop for social media posts.
It also allows drawing with markers or adding text directly to images. Need to hide something? The pixelation tool covers specific areas neatly. This feature boosts content creation without needing extra apps like Photoshop.
SmartLinks
SmartLinks groups several links into one simple URL. It’s great for Instagram bios or TikTok profiles where you can share only one link. Users on premium plans can customize their SmartLinks page with buttons, images, videos, and even social media posts to match their style.
Track its performance using real-time analytics. You’ll see visits, clicks on buttons, and interactions with images. This tool helps influencers and brands improve their social media strategy while keeping things organized in one place.
Autolists
Autolists simplify social media management by automating posts on a set schedule. Groups of evergreen content, like holiday greetings or tips, stay relevant over time and can be scheduled easily.
RSS feeds make it even simpler by adding fresh updates automatically.
This tool reduces the manual work for content scheduling across platforms like Instagram and Facebook. It’s perfect for saving time while keeping your profiles active with consistent posts.
Next up: Analytics Reports!
Analytics Reports
Analytics Reports provide clear insights into your social media performance and website traffic. They capture real-time analytics, showing what content works best. Automated reports save time by exporting data as PDF or PPT files.
These reports make it easier for social media managers to track changes and plan better strategies.
Access three months of historical data with the free plan. Paid plans unlock unlimited access to past stats, helping with long-term planning. Google Analytics integration adds depth, while customizable templates in the advanced tiers boost presentation quality.
Use these tools to stay ahead on any platform, from Instagram Stories to Facebook Ads campaigns!
Ads Management
Metricool simplifies ad campaigns for social platforms like Facebook, TikTok, and Google Ads. It provides a single dashboard to run and track all your advertisements without jumping between tools.
Users can adjust daily budgets on Google Ads directly through the platform. AI assistance credits are included in some plans to help streamline ads management further.
The tool tracks performance metrics such as clicks, conversions, and spending across platforms. Automated reports offer clear insights into what works best. This feature ensures better decision-making while managing social media strategy effectively.
Metricool Pricing
The free plan allows 50 posts a month, one brand, and no LinkedIn or SmartLinks. It offers three AI assistant uses but is limited in features.
The Starter Plan costs $22 monthly or $216 yearly. It supports five brands, 2,000 posts per month, LinkedIn access, and competitor tracking. The Advanced Plan jumps to $54 monthly or $540 yearly for 15 brands, team access, custom reports, and up to 5,000 posts each month.
For large-scale needs, the Enterprise Plan charges $172 monthly or $1,668 annually with support for 50 brands and white-label options. This plan also allows posting up to 10,000 times a month!
Pros and Cons of Metricool
Metricool shines with its helpful features for social media managers, but it’s not perfect. While it simplifies tasks like content scheduling and analytics, some tools may feel limited for advanced users.
Pros
Metricool offers many benefits for social media managers and businesses. It simplifies tasks, saves time, and boosts efficiency.
- Content Planner
The tool provides a comprehensive content scheduler. Plan posts across multiple social media platforms in one place. You can even schedule TikTok videos or Instagram Reels effortlessly.
- Instagram Grid View
Assists in planning your Instagram layout visually. Preview how your posts will appear on your Instagram grid before publishing.
- Hashtag Suggestion Tool
Makes it easier to find relevant hashtags to grow engagement. The feature works effectively for optimizing Instagram or other social media posts.
- Canva Integration
Directly access Canva within Metricool. Create designs quickly without switching applications.
- Analytics Reports
Generate automated reports with real-time analytics efficiently. These PDF reports provide insights into web analytics, ad performance, and more.
- SmartLinks Tool
Ideal for linking multiple resources in bios like an Instagram profile or TikTok link page. Increases traffic by organizing key links in one location.
- Competitor Tracking
Keep an eye on competitors’ strategies using its effective tracker tool. Stay ahead by analyzing their performance easily.
- Ads Management Integration
Manage Google Ads and Facebook Ads directly from Metricool’s dashboard smoothly—no need for third-party tools.
- Unified Inbox
Gather messages from all accounts into one place for quicker responses across different social channels.
- Free Plan Available
Offers a free version to try core features before committing to paid plans, making it user-friendly yet practical enough for small teams.
- Customizable Dashboard
Modify the dashboard based on your priorities, such as content scheduling, historical data tracking, or monitoring retweets in an organized manner!
12: AI Assistant Features
Use AI-powered suggestions that help with improving post timing or creating better captions seamlessly.
Cons
Metricool has plenty of features, but it’s not perfect. Some limitations may affect users’ experience or needs.
- High Cost for Hashtag Tracking
The hashtag tracker costs $9.99 daily per platform. This can easily add up, making it pricey for small businesses or solo social media managers.
- Customizable Reporting Restrictions
Users on basic plans cannot fully customize PDF reports or automated reports. Advanced reporting is locked behind higher-priced plans.
- Limited Team Access
Lower-tier plans only allow minimal team members to collaborate within the social media dashboard. Larger teams may find this restrictive for their workflows.
- No Social Listening Features
There’s no option to track brand mentions or engage directly from the tool itself. Monitoring conversations across social media platforms must be done separately.
- Lack of Media Asset Library
Metricool does not provide a built-in library for storing media files like photos and videos. It depends on Google Drive integration instead, which adds extra steps.
- Dependence on Third-Party Cookies
For detailed analytics and tracking pixels, third-party cookies are necessary, like in the case of Google Chrome browser tools—posing challenges with stricter privacy laws growing globally.
- Higher Plans Required for Competitor Tracking
Features like competitor analysis and historical data tracking aren’t included in budget-friendly tiers, limiting access unless you pay more.
- No Built-In Social Monitoring Tools
Users looking for deeper insights into trends will miss integrated monitoring features often found in other social media management tools such as Looker Studio integrations.
These issues might make some users hesitate before committing to this social media scheduling tool long term.
How Does Metricool Compare to Other Tools?
Different social media managers cater to different needs. Here's a breakdown of Metricool compared to other popular tools:
| Feature/Aspect | Metricool | Hootsuite | Later | Buffer | Loomly |
|---|---|---|---|---|---|
| Free Plan | Available | Not Available | Available | Available | Not Available |
| Pricing (Intermediate Plan) | $99/month (Professional) | $249/month (Team) | $40/month (Starter) | $15/month (Essentials) | $26/month (Base) |
| Users Supported | Unlimited (Advanced Plan) | Extra Cost for Teams | Extra Cost for Teams | Depends on Plan | Extra Cost for Teams |
| Channel Management (Free Plan) | Limited, but Supports Most | Not Applicable | Supports Instagram | 3 Channels | Not Applicable |
| Website Analytics | Yes, Full Insights | Basic Analytics | Focuses on Instagram | Not Included | Yes, Metrics Offered |
| Trial Period | Free Plan Always Available | 30 Days | 14 Days | No Free Trial | 15 Days |
Pricing, features, and flexibility vary widely between these tools. Metricool edges out competitors on cost and free accessibility. Compare features closely before committing.
Is Metricool Worth It?
Metricool shines as a reliable social media scheduling tool. Its Canva integration, Zapier connection, and automated reports make it ideal for streamlining tasks. Small businesses benefit from its affordable pricing while using features like TikTok scheduling, hashtag trackers, and analytics for social media platforms.
Professionals like Rachel Pedersen endorse it, which boosts confidence in its effectiveness.
The free plan offers basic tools for smaller needs. Paid plans unlock advanced options such as competitor tracking and historical data analysis. Seamless Google Ads management and compatibility with Google Looker Studio enhance your ad campaigns’ performance.
Metricool saves time and simplifies strategies for any busy social media manager aiming to improve their workflow without breaking the bank.
Conclusion
Metricool is a powerhouse for social media management. It offers tools to save time, improve strategies, and track results easily. Its simple layout suits both beginners and experts.
For small businesses or big brands, it’s worth every penny. Test the free plan—see if it clicks!
FAQs
1. What is Metricool, and how does it help with social media management?
Metricool is a social media management tool that simplifies tasks like content scheduling, competitor tracking, and analyzing performance on platforms like Instagram, TikTok, and Facebook pages. It’s designed to streamline your social media strategy.
2. Can Metricool create automated reports for my campaigns?
Yes! Metricool can generate automated PDF reports for web analytics, Google Ads, Facebook Ads, and even historical data from your social media posts. This helps track progress without manual effort.
3. Does Metricool support integrations with other tools?
Absolutely. It integrates seamlessly with Canva for content creation and Zapier for automating workflows across the internet. These connections make managing multiple tasks much easier.
4. Is there a feature for scheduling Instagram Reels or TikTok posts?
Yes, you can schedule Instagram Reels and TikTok posts using Metricool's social media scheduler. It also supports advanced features like hashtag trackers to boost engagement.
5. How does the platform assist in tracking competitors?
Metricool includes competitor tracking tools that provide real-time analytics about what others are doing on their social media platforms or ads campaigns—helpful insights to refine your own approach.
6. Does Metricool handle third-party cookies or SEO-related needs?
While its focus is primarily on social media planning and dashboards, it also offers features relevant to website builders like Wix by combining web analytics with SEO strategies tied to your overall goals online!
References
- https://metricool.com/metricool-mega-tutorial/
- https://www.womenconquerbiz.com/metricool-review/
- https://metricool.com/hashtag-generator-instagram/
- https://www.canva.com/apps/AAE7_AGHRQ4/metricool
- https://metricool.com/editing-images-with-metricool/
- https://metricool.com/metricool-smartlinks/ (2023-11-15)
- https://metricool.com/autolists-advantages-and-examples/ (2019-04-16)
- https://metricool.com/autolists-social-media-management/
- https://www.socialchamp.io/blog/metricool-reviews/ (2024-05-29)
- https://metricool.com/premium-vs-free-metricool-plans/
- https://metricool.com/pricing/
- https://efficient.app/apps/metricool
- https://bloggingwizard.com/metricool-review/ (2024-10-21)
- https://metricool.com/metricool-vs/
